Case Study
Crystal Clear Bristol
The client
Crystal Clear Bristol is a leading provider of windows, doors, and conservatories in the South West of England. With a reputation for quality and excellence, they are committed to enhancing customer experiences and staying ahead of industry trends. Their expansive showroom in Bristol is the largest of its kind in the region, showcasing their comprehensive product offerings.
The project
In 2024, Crystal Clear Bristol recognised the growing need to adapt to digital consumer behaviors and offer an innovative way for customers to explore their products without the need to physically visit the showroom. The objective was to create an engaging virtual experience that would allow prospective customers to tour the showroom from anywhere in the UK, at any time. The project aimed to increase customer reach, improve engagement, and streamline the buying process by leveraging the latest in digital technology.
Our solution
VisualEyes partnered with Crystal Clear Bristol to develop their first interactive virtual showroom tour. Utilising our cutting-edge overlay software, we crafted a dynamic and fully interactive digital experience. Key features of the solution included intuitive navigation menus, interactive hotspots, embedded videos, and detailed product information. This transformed the static 360° photography into a powerful sales and marketing tool, enabling users to engage deeply with the showroom content. The virtual tour was designed to operate 24/7, providing an immersive experience that could be accessed from any device, enhancing convenience and accessibility for customers.
Visits over 12 months
The impact
The original virtual tour launched in September 2024 was a resounding success. Over the course of the year, it attracted 1,594 visits from 1,051 unique users, demonstrating significant engagement with an average viewing time of 1 minute and 41 seconds per session. The tour not only enhanced Crystal Clear Bristol’s brand presence but also improved customer engagement and SEO metrics, leading to increased visibility and potential lead generation.
The positive response and measurable success from the first virtual tour motivated Crystal Clear Bristol to further enhance their digital experience. This led to the development and launch of a new and improved virtual tour in October 2025, incorporating additional features and improvements based on the insights gained from the initial launch. This continued collaboration underscores the effectiveness of VisualEyes’s technology in driving digital transformation and customer engagement for showrooms.
Looking Ahead
As Crystal Clear Bristol continues to leverage digital innovation to enhance customer experiences, the next steps involve utilising advanced analytics to keep their virtual showroom tour fresh and engaging. By closely monitoring user interactions, engagement patterns, and feedback, they can fine-tune the virtual tour to better meet customer needs and expectations. This may involve updating product information, incorporating new interactive elements, or refining navigation to improve user experience.
Interested in finding out more?
Explore how a virtual showroom tour can revolutionise your customer engagement and boost your sales strategy. By adopting cutting-edge technologies and leveraging data-driven insights, you can elevate your offerings and stay ahead of market trends. Contact us today to learn how our solutions can transform your showroom and enhance your customer experience.
