Case Study
Video Marketing for Morley Glass & Glazing
The client
Morley Glass and Glazing are the market leaders in integral blinds.
Lead by the indominable Ian Short, Morley Glass have grown year on year to become synonymous with quality and excellence in the fenestration industry.
Our partnership
I was introduced to Ian 6 years ago now. Morley Glass had previously dabbled with video marketing but found it time consuming and a slow process with little reward. We started off with small projects and its safe to say we must have made a good impression as we are still going strong after 6 years! From promotional videos, case studies and virtual tours, we have created over 115 videos and virtual tours of Morley Glass. Everything on their YouTube channel has been filmed by us. As a result, Morley Glass has twice won NFA best use of video award.
Ian and his team continually innovate their products and processes and recognise the importance of video in promoting everything from a new blind to a sustainability project.
Ian also introduced me to CATCH charity in Leeds.
Genuinely one of the most inspirational places you could wish to visit. It is our pleasure to create all their content too as part of our CSR.
“Video has become an increasingly important part of our marketing campaign and delivering real benefits to our business. That’s in no small part due to Alan, who has provided Morley Glass with an amazing service since we first engaged with him over six years ago. Alan and his team at VisualEyes have now created hundreds of videos for us, all to an outstanding quality and in turnaround times that are a world away from what we’d experienced previously. In the past we had become accustomed to timescales in several weeks and even months, but with Alan we usually receive a first edit within seven days. That’s extremely important as it enables us to keep our marketing programme agile and maximise its effectiveness.”
A testimonial from the man himself, Ian Short
The Impact
Below are a few of the stats to describe the impact our content has made to Morley Glass’s online visibility and traffic to their website.
“The videos that Alan has created are not only high quality, but they are very engaging and meet the brief every time. This is a reflection on Alan’s understanding of our business model, our markets and product range. He has invested time in learning about what we offer as a business and his market knowledge is excellent, which means he will often suggest concepts and angles for different ways of using video that we may never have considered. From virtual reality showroom tours to product explainer videos, Alan has created a vast array of video resources that support every area of our business and, in some cases, our customers. His professionalism has really helped us raise our profile in innovative ways and take our digital content to the next level.”
